Blog

How To Market Your Mobile Application

29

Jan

App Store is a competitive environment. Against most than than 140,000 apps, all screaming for attention, how do you make sure your app gets its time in the spotlight? What does it take to get good media coverage? How do you get people to talk about your app—and, ideally, how do you get them to buy it and show it to their friends? Folllowing the simple rules laid out below, you will increase your chances in the batle for fame and glory. These tips might seem rudimentary or in-your-face obvious, but they are so often neglected in the heat of the moment.


Be Unique

One of the easiest ways to stand out in the App Store is to create an app that is unique. Sure, that makes sense, Yet still thousands and thousands of apps are unispired, shovelled out by tired developers looking for a quick buck.
If you want to stick it to the man, make sure that you are either:

  • The first developer in your category of product, or
  • Reinventing the existing category with something unique.

  • If you're just improving something that's already available, your battle to market it with be uphill.


    Be Tweetable

    Getting people to talk about your app is imperative for success. The more people talk, the more exposure your app will get, which will hopefully translate into sales. If your app is unique, you’re halfway there—people will talk about it just because of its uniqueness. But how do you encourage people to start up conversations about your product?

    LEARN TO PITCH
    I'm sure you've pitched your app to at least a dozen co-workers and puzzled family members. You know the ins and outs of your elevator speech, the highs and lows, the big sells of your product and hard-to-understand parts. If you want to app to succeed, you will need to teach that pitch to the rest of the world.

    BE INTERESTING
    Make the conversation about your app easy and engaging. Make it so that people want to tweet about it. Tweetability—if no one has yet, I’m trademarking that word—refers to how well a product or message would move on Twitter. The Twitter network, with its millions of users, has a particular personality and disposition. Despite the diversity of people using the service, talking about it like a homogenous mass still makes sense in many ways. Some of the most successful apps are easily shared through social media. Imagine the twittersphere chattering in chipmunk voices, “Hey, guys. Check this out!” Instantly gratifying app + high tweetability = free exposure.

    Even if your app isn’t instantly gratifying or playfully humorous, you can still compose a tweet that is highly tweetable. Just think of what you would retweet yourself. How would you sell your app in 140 characters?

  • Play to your strengths. Write good copy. And have a solid, useful and attractive landing page.
  • Find the human angle. Are there any amusing and beneficial reasons why people would use your app?
  • Have a memorable tagline. Sum up your app’s purpose in one line.
  • Making A Better Internet

    20

    Sept

    My relationship with the Internet oscillates between waves of euphoria and waves of angst. Some things make me extraordinarily happy: like a client who loves usability testing so much when they first experience it that they can’t sleep for days; or connecting with someone whose writing I’ve admired for many years. But other things make me want to close my computer forever and go live on a farm somewhere: like people who take entire articles and present them as their own work, with tiny source links at the bottom of the page; or endless arguments and name-calling that ignore even the most basic human dignity.

    We are capable of such great things, yet we somehow can’t resist the temptation to tear others apart. There is, perhaps, no better depiction of the current state of the Internet than xkcd’s “Duty Calls” (visit xkcd.com).

    iPhone 5

    18

    Sept

    With all the technological developments, patent disputes, copyright infringements and hype at the moment it's becoming even more difficult for companies to make their mark on the smartphone industry. Apple revolutionised the industry with the iPhone and their products have been synonymous with the creative industries for as long as I can remember. As a designer I would find it difficult to use anything other than a Mac and I suppose I feel the same way about my phone. But as the iPhone 5 was released today part of me was left wanting more.

    I guess the hype of NFC, full HD screens, 40mp cameras, wireless charging and super-long battery life has set the benchmark higher than ever before. While the iPhone used to be the pinnacle of innovation, it's now seemingly being left behind in terms of technological development. Despite my disinterest in the new phone, I did a spot of researching and was surprised to see they have paid more attention to build quality, innovative materials and reducing the phone weight as apposed to gimmicky features. Against the Galaxy S3 and Lumia 920, the iPhone has been coined as a safe, reliable and intuitive package(sounds boring doesn't it?), but maybe that's not a bad thing? Apple have always put user experience first and that is what always appealed to me about their products.

    The competition in the smartphone industry is cut-throat and relentless, but competition is healthy in developing progress, innovation and change. Steve Jobs once quoted "My favorite things in life don't cost any money. It's really clear that the most precious resource we all have is time." Instead of judging the best phones by the biggest screen, the fastest processor or the highest resolution camera, maybe we need to judge it by how it suits our lifestyle and allows us to be more efficient in the time we spend using it.

    So...what are you thoughts on the new iPhone?